In SS2 (Petaling Jaya), the Coffee Bean died. It was killed presumably by its arch nemesis, Starbucks.
For over half a decade, CB thrived. Corner-lot and numerous restaurants (and a karaoke) nearby - smack inside a river of money.
But it died anyway. To a rival which opened less than a year ago.
And it wasn't like CB was bad or anything. The seating was comfortable, lighting serene and inviting, staff were fine. Overall, nice ambience and good food/drinks.
But it died anyway. To a rival which offered ambience, service and products (and prices) which were near identical, except for the colour.
Holding the brand quality constant for a sec, there's a lesson here: When two organisations are of near-equal quality and 'positioning', the newer one wins.
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4 comments:
Do you think it applies to churches as well?
What about husbands or wives?
good questions, haha! :)
the big diff is that for these two 'items', there's already (or usually) a substantial amount of 'relational investment' involved. worship services and a marriage are no longer - thank God? - 'goods' or 'commodities' which one can drop at a whim.
In biz terms, the 'switching costs' have become substantial (grin).
i was living in ss2 for like 3 years but never sit in coffee bean once, the only time i think abt it is when i need 'wifi' haha
familiarity breeds contempt? :)
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