Some general assignment tips I wrote for my Marketing students at the subject blog, thought I might post them here too:
- Always 'push the envelope' i.e. read up stuff and issues that not many research into (someone wrote on 'disruptive marketing' which was quite refreshing)
- Highlight the key points you're trying to make (e.g. by bolding, underlining, etc.) - sometimes I get pages and pages of 'plain text' and it hurts my eyes (so sue me). 'Help' your marker with his marking by making key sections 'jump out'
- There is no 'maximum' to your references - please remember that academics LOVE to see lots and lots of citations and references (and as I've said, to have very few references is 'suicide')
- Try to link up your sections - don't "blindly" write on topic A, B, C just because the question says so(!)...make sure they connect to each other somehow (e.g. NOT MANY of you tied the Macro-Environmental Factors to the Marketing Mix)
- Finally (for now), write with passion!!! Put. Your. HEART into it!!! Your examiner will surely 'feel' the vibes.
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2 comments:
I'm not too sure about the 3rd bullet point though...Some of the more important papers (mathematics) I've read do not have reams and reams of citations.
I think originality is the key. Citation and reference to me is simply the acknowledgement that somebody else has already done the hard work of thinking for you....
you're right; the citation thing is more relevant for non-quantitative subjects.
also, ref and citations also reflect the breadth (or not) of one's reading/research.
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