Thursday, November 13, 2008

"What We're Looking For"

Seth Godin has written what he'd like to see in a marketer's attitude. I thought it read very well as a requirement for almost any job worth having nowadays (not excluding teacher and pastor!):
"You're relentlessly positive. You can visualize complex projects and imagine alternative possible outcomes. It's one thing to talk about thinking outside the box, it's quite another to have a long history of doing it successfully. You can ride a unicycle, or can read ancient Greek.

You've taken on and completed audacious projects, and run them as the lead, not as a hanger on. You've become the best in the world at something, and completely unimpressed that you are good at following instructions (playing Little League baseball is worth far less than organizing a non-profit organization).

You have charisma in that you easily engage with strangers and actually enjoy selling ideas to others. You are comfortable with ambiguity, and rarely ask for detail or permission. Test, measure, repeat and go work just fine for you.

You like to tell stories and you're good at it. You're good at listening to stories, and using them to change your mind.

You are largely self-motivated, who finds satisfaction in reaching self-imposed goals, and is willing to regularly raise the bar on those goals.

You're intellectually restless. You care enough about new ideas to read plenty of blogs and books, and you're curious enough about your own ideas that you blog or publish your thoughts for others to react to. You're an engaging writer and speaker and you can demonstrate how the right visuals can change your story.

And you understand that the system is intertwined, that your actions have side effects and you not only care about them but work to make those side effects good ones."

1 comment:

Barbsie said...

Fully agree! Especially in our world of bullet points and KISS - an advert like that would definitely weed out the do-ers and the dumb-thumps from the movers and thinkers!