Monday, May 18, 2009

Give it all away

Tom Peters lets everyone download his presentation slides. You can grab Seth Godin's latest book, Tribes, in both e- and audio-form. The 12 brain rules crafted by John Medina are also available at the price of a few clicks.

In the world of Web 2.0, the value of content ceases to come from its exclusivity. Nowadays, free is the condition for getting customers' attention (and even then people are getting saturated). In a word, I.P. isn't so hot anymore.

So here's a quick tip if you're into education: Tell your school principal or college head to get the faculty to brush up all the slides, then make them accessible by everyone online (where else, right?). F.O.C. - no questions asked.

Remember, it's not about whether people are going to 'steal' your material. It's whether your stuff is worth downloading at all.

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