Tuesday, June 30, 2009

Free (again)

"One strategy for making an impression with customers, especially when rivals insist on nickel-and-diming them, is to give away something that other companies charge for - or wouldn't think of offering in the first place.

The investment can be small; the returns can be priceless. A little generosity can go a long way." (Taylor & LaBarre, Mavericks at Work)

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