A New Kind of Marketing

Am halfway through Seth Godin's Meatball Sundaes, a great book on the New Marketing.

One of Godin's advice is: Stop making what you want to sell, and start making what people want to buy.

This requires, among other things(!), that:

• We need to be tuned in what people are talking about (which usually entails getting plugged in Web 2.0)
• We need to stop thinking 'masses' and start imagining 'special communities' interested in what we have to offer
• We need to get them help us make what they want (a.k.a. collaboration, customisation, etc.)
• We need to 'pop up' whenever they talk about a certain product or service (this usually means having something special enough for people to mention)