Monday, August 25, 2008

Selling to Folks Far Away

We need to imagine our markets to be far...further...much further away from the ones we're presently serving.

And I don't mean only if you're selling canned drinks or cars. I mean even - especially - if you're in the 'service industry' and you're small time at the moment.
Even if you're a dentist, a lecturer, a mechanic, an event organiser, an accountant.

Assume that reaching clients thousands of miles way was necessary for business survival in, say, two years' time, what would you do now? Assume everyone else was serving multiple continents, who would you talk to in a hurry?

Visiting the nearest, soonest, Web biz conference might be a start. But make you pick a good one (smile).

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